What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest


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ISBN: 9781118611258 | 272 pages | 7 Mb

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  • What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
  • Denise Lee Yohn
  • Page: 272
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781118611258
  • Publisher: Wiley
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Praise for What Great Brands Do "With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow...

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Customers' perceptions of how good – or bad – you are evolve with every contact they have with you. Yohn, author of What Great Brands Do: The Seven Brand Building Principles That Separate The Best From The Rest. What Great Brands Do Seven Brand Building Principles That
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